Impact Marketing Platform, ViewsForChange and Ethical Growth Strategists, Zebra Growth create a partnership to drive forward a sustainable marketing agenda for impact-driven brands.
As supporting businesses, driving impact in marketing & growth, ViewsForChange and Zebra Growth aim to collaborate on research, promoting impact marketing and inspiring the brands they work with to balance profitable growth with creating positive social impact.
From a brand perspective, it is important to recognise that as conscious consumer purchasing power grows, they are willing to pay more with brands that deliver social impact. Equally, they are willing to vote with their wallet if brands values don’t align with their own.Â
This is where ethical and impact-driven growth strategies and implementations come into play. Brands must create tangible impact in their engagements and interactions with consumers if they want to thrive.
Here’s what Nicola Telford (Founder @ ViewsForChange) and Rae Legallienne (Head Of Business Development @ Zebra Growth) had to say:
We are delighted to announce our new partnership with Views for Change. With a shared commitment to authentic ethical and environmental principles, we will strive to support and empower a new generation of change-makers. Through collaboration and co -creation we really CAN balance positive social impact with ethical growth, for the benefit of people and planet.
Rae LegallienneHead Of Business Development, Zebra Growth
It’s really exciting to be inspiring a new wave of marketing alongside impact-marketers like the team at Zebra Growth. We are hugely aligned in our values and approach to how marketing can create positive social impact; and I look forward to working with the team to drive forward the impact marketing agenda.
Nicola TelfordFounder, ViewsForChange
About Zebra Growth
Zebra Growth are a small agency with big ideas! We want to do our bit for humanity through the power of mindful, balanced growth. We’re helping to build a new, regenerative economy. An economy that is run by ethically driven entrepreneurs who seek to balance profitable growth with creating positive societal impact.
We work with ethically driven start-ups worldwide to create and grow revolutionary brands. Only partnering with organisations that authentically place social or environmental impact at their core.
We take an experiment-led approach to building and launching a brand, allowing you to test and validate ideas, minimise wastage, accelerate growth, and maximise impact.
We adopt this approach, with the addition of ethics, transparency and social impact as a priority and are always seeking better, smarter and more efficient ways to grow.
About ViewsForChange
ViewsForChange is the Impact Marketing Platform. Enabling brands to integrate, attribute and verify tangible impact in their marketing activity. A first-of-its-kind platform, running ViewsForChange campaigns engages consumers with impact from the first impression, in real-time.Â
Our platform works with eCommerce, DTC and B2C marketers that understand the importance of real social impact; not only for consumer engagement, but in creating a more regenerative marketing ecosystem.
Set up is simple: brands can choose a cause they align with; integrate their sources (like Instragram Ads or Tiktok Ads) and attribute a % of their cost-per-action to the cause. This impact is then unlocked when consumers take the desired action; brands can engage their consumers with this impact using our impact widgets (and many more consumer experiences coming soon!)
Sign up here.
