Black Friday represents one of the most lucrative events on the marketing calendar. Occurring every fourth Friday in November, the American tradition marks the beginning of the Christmas shopping season,...
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Welcome to the impact marketing library! Social impact is rising up the brand marketing agenda; and rightly so. You know it, we know it. But it doesn’t have to be boring. Want to find ways to make an impact in your marketing? You’ve come to the right place. Let’s get inspired.
Your brand cares about ocean plastic pollution. Right? Well - so do your customers. In fact, 60% of the general public said that plastic pollution is the top priority for...
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Gone are the days when corporations could get away with doing whatever they wanted without accountability. No longer can businesses exist in a purely profit-driven manner without any regard for...
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Founded in 2014, Reward is an ecommerce marketing agency based in Manchester working with sustainable and ethical DTC brands to help you stand out in increasingly overcrowded digital spaces. Or...
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With thanks to Aman Ghataura, Head Of Growth at Alphagreen Group & member of the Impact Marketing Club for contributing to this article! Over the last few years, the social...
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Instagram advertising is a hot topic right now. It makes sense why so many individuals attempt to understand Instagram advertising. With more than 1 billion monthly active users, Instagram is...
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What actually is the Instagram algorithm? How does it work? We explain the Instagram algorithm's workings for feed posts, stories, and Instagram Reels in this blog post. Discover our best...
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Impact Marketing Platform, ViewsForChange and Ethical Growth Strategists, Zebra Growth create a partnership to drive forward a sustainable marketing agenda for impact-driven brands. As supporting businesses, driving impact in marketing...
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Impact Marketing Platform, ViewsForChange and B Corp Certified eCommerce web & marketing agency, Reward Agency have teamed up to further the positive impact of our client partners by making giving...
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Why Are Impact Brands So Relevant? It is no question that people expect more from the brands they shop with today than consumers did decades ago. Now, buyers want to...
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