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Event: How To Become An Impact Brand

By April 27, 2022No Comments
How To Become An Impact Brand Panel

So you want to create impact with your brand? This event is for you. 


ViewsForChange and the impact community are hosting an online panel event for brands to kickstart, or improve the impact they’re creating.

Social impact is moving to the top of the agenda for a lot of brands.

With a whopping 90% of consumers willing to switch to brands supporting a good cause; if your brand isn’t thinking about your impact – now is the time to start! 

We’ve brought together an incredible panel of impact thinkers & operators to discuss the burning questions for brand’s on their impact journey. 

We’re going to be answering your impact questions: 

We’ve been crowdsourcing questions from attendees, to ensure this event provides actionable insights for your brand. 

  • What is the business case for becoming an impact brand? 
  • How do you walk the talk consistently? 
  • Does being a bcorp work?
  • How does profit fit into the picture for impact brands? 
  • How do you measure impact? 
  • How can you market your impact brand?

Got a question? Submit it in registration here:

Register for ‘How To Become An Impact Brand’ Panel Event

Who is this webinar for?

Founders, marketing & CSR professionals at any brand or business that is looking to kickstart or increase their impact in the world. 

If you’re a brand founded with impact already at your core, you’ll know there is always more to learn in this space – so please do come along and join the discussion! 

It’s going to be spilling over with incredible insights you can take with you on your brand’s mission!

Meet the panel 


Alicia Grimes - The Future Kind Collective

Alicia Grimes

The Future Kind Collective

With a passion for expanding the potential of people and organisations, Alicia Grimes Co-Founded The Future Kind Collective. Flipping the dynamic of traditional consulting, Alicia uses her skills and experience as a Service Designer to inspire and empower people to create futures that will leave the world a better place than we find it.

Throughout her career, Alicia has worked closely with business founders and has been instrumental in the successful launch and scaling of services and companies.

She has led the development of international government programmes that embed human-centred capabilities in organisations, helping them to grow their impact through better understanding people and establishing purpose-driven cultures.

Charli Ferrard - The Earth Collective

Charli Ferrard

The Earth Collective

After a decade working for global and boutique PR and Marketing agencies in Sydney, with clients that included some of the biggest consumer brands in the world, Charli returned to her homeland of the UK in 2017 and decided the time had come to use her professional skills and experience for good.

She has since split her time between supporting passionate, purpose-driven small and medium-sized businesses to grow through conscious content marketing, managing and editing the planet-positive content hub Earth Collective (, and hosting the podcast Easy Being Green? Lessons in sustainable business for SMEs.

Lena Koskela - Mooncup

Lena Koskela


Lena is Senior Marketing Manager at Mooncup Ltd – the pioneering company manufacturing the first silicone menstrual cup in the world. Originally from Finland, Lena started her career in broadcasting, working for companies like NBC Universal, bringing compelling stories to the small screens of millions of viewers around Europe. At Mooncup she is responsible for the brand’s marketing strategy. In her role since 2019, she has helped Mooncup to re-focus on its purpose and to put the customer front and centre of their marketing. On her spare time Lena likes to spend time on Brighton beach with her family or if (and when) it rains, trying to indoctrinate her 7-year-old with the love the 80s films and TV – a passion and guilty pleasure of hers.

Steph Fisher

Hello Earth Agency

Stephanie is the Founder & Director of Hello Earth Agency, a DTC performance agency which also happens to be a B Corp. With over 12-years’ experience in national and global agencies, as well as building and scaling a number of businesses, Stephanie has an extensive background in digital and implementing integrated growth strategies. With a number of large-scale brand strategies and award winning work under her belt she has the knowledge and proven experience it takes to get brands noticed.

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What does impact mean to you?

Alicia said:

Impact is having a strong effect on something or someone. 

In this day and age, that effect has to be meaningful, intentional and have a positive change in the world.

Impact is the positive change we can all make by putting people and purpose before profit. 

Impact can only be truly significant if it considers people, planet and society. It must be deliberate, conscious and purposeful.”

Steph said:

To me, impact means the effect your purpose has on the world and the people within your sphere of influence. From a business perspective, this could be your employees or your customers – depending on your servitude. 

To have impact, you must have purpose. To have purpose you must stand for something. Impact is the output of that purpose.

Charli said:

“To me, impact is the way our actions intentionally and unintentionally change the world around us, in either a positive or negative way. I believe that the more mindful we are about the impacts we have on other people, on nature, on climate, on the planet; the more our actions will result in intentionally positive impacts, and less unintentionally negative impacts.

Everything we do makes a difference, every small decision matters and when many people and businesses choose to make small, positive impacts as a collective, that can be a really powerful thing.

Lena said:

“Impact, for us at Mooncup Ltd, is the reason we exist! At the heart of our business’ positive impact is the game-changing nature of the multi-award-winning Mooncup menstrual cup itself.

Just one of us will use 11,000 throwaway tampons and pads in a menstruating lifetime. Our company was founded to provide a more eco-friendly alternative to single use tampons and pads – and to give women and people with periods a third option to choose on the period products aisles. This year is a big one for the Mooncup, as we are celebrating our 20th birthday.

We have also recently hit a bit of a milestone: thanks to more than 2 million Mooncup users, over 3 BILLION single use period products from ending up on our beaches, in our oceans or in landfill. That’s a whopping 36 million kilograms of period waste averted.

Register for ‘How To Become An Impact Brand’ Panel Event

Nicola Telford

CEO & Co-Founder of Views For Change.

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