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A List of Corporate Giving Statistics Demonstrating Its Importance

By November 25, 2021March 31st, 2022No Comments

’tis the season of corporate giving and because of companies house, no one knows how much companies are actually giving, to charities who really need their tangible support.

Ok, it doesn’t quite work. But mandatory corporate donations reporting ceased in 2013 in the UK, and interestingly corporate donations subsequently fell. Is this because we simply don’t know how much businesses are donating? Or because companies care less about giving when their efforts aren’t publicly available for scrutiny?

There is now a rise in explicit CSR legislation, government procurement requirements for social impact and increased expectation from consumers for impact (as evidenced by the B Corp Movement). We know that giving back can grow your business and make a real difference when done right.

So, as there are no official reports on corporate giving, we have compiled a list of statistics here:

Highlight Statistics

Large donations (£1m+) from corporations totaled £512m in 2016, accounting for 28% of all £1m+ giving for the calendar year.

88% of Millennials find their job more fulfilling when they have opportunities to make a positive impact on society and the environment.

Nearly one third (31%) of annual giving occurs in December.

90% of consumers are likely to switch to a cause-branded product.

81% of millennials want companies to be good corporate citizens.

42% of a company image/opinion stems from its CSR initiatives.

Corporate Giving In The UK

Large donations (£1m+) from corporations totaled £512m in 2016, accounting for 28% of all £1m+ giving for the calendar year.

Total donations by the FTSE 100 equated to £1.9bn.

Pharmaceutical companies lead charitable giving, accounting for 55% of donations in 2016.

Combined pre-tax percentage of profit donated has increase to 2.4% in 2016 since 2009.

Corporate Giving In The US

65% of Fortune 500 companies have a match giving programme (Double The Donation).

84% of donors say they are more likely to donate if they’re donation is matched.

Corporations gave over $21 billion to nonprofits in 2019, an increase of 13.4% over the previous year.

Walmart leads the pack with $311.6 million in cash donations.

25% of corporate giving went to health and social services programs.

Purpose-driven consumer companies achieved a compounded annual growth rate of 9.85% over five years, compared to just 2.4% for the whole S&P 500 Consumer Sector.

Over half of employees will not work for a company that doesn’t have a strong CSR commitment.

Corporations are more likely to give when the stock market is up because stock market values are an indicator of financial and economic security.

New Donation Initiatives

The importance of corporate donations is undeniable. But how do companies find new and interesting ways to incorporate donations into their activities so everyone can win?

Views For Change seeks to address this corporate giving problem. Enabling businesses to integrate donations into their advertising as a reward. This is a win-win-win for charities, businesses and their audiences.

Nicola Telford

CEO & Co-Founder of Views For Change.

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