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Corporate Donations Statistics: Why Giving Back Is Important

By October 21, 2021March 28th, 2022No Comments
A female Asian employee volunteering at the food bank with her coworkers

Donating to charity benefits your business in many ways. Although some concerns like limited budgetary resources keep newly launched businesses from making corporate donations, the benefits of giving to charity are more than worth it. 

Did you know that by injecting social impact into your client’s advertising campaigns, you can capture consumer attention like never before? Views For Change allows you to reward consumer engagement with donations, thus demonstrating value to your client’s audience. 

From the first impression you make when a consumer sees your ad to the impact of the campaigns, your audience has been a part of you. Create a meaningful relationship with your audience that has a tangible social impact.

Below is a list of statistics that demonstrate the importance of corporate donations.

1. 82% of consumers prefer companies that support and donate to charities.

In a study conducted by Foresters involving a survey of 1,100 people from all over the UK, 89% said that businesses should contribute to charities and support their local communities. Additionally, 59% of the people in the survey stated that companies that made corporate donations to charity were most likely to benefit from increased profits. 

Of the survey respondents, 50% said they would more likely buy from businesses that donate to charity. And 53% said they were more likely to be involved with companies that participated in collaborative development.  

Benefits of supporting and donating to charities include:

  • Increased visibility and revenue
  • Networking and marketing opportunities
  • Improved social relations 
  • Brand recognition
  • Employee morale

2. 40% of UK Gen Z consumers buy from brands that donate to charities.

The study by Statista on Gen Z explains why it is essential to understand their marketing trends and their impact on your business. 

According to the study, 45% of the whole Gen Z population choose to buy from eco-friendly and socially responsible brands.

Additionally, 69% of the Gen Z population view ads as disruptive, and 63% prefer to see “real people” in ads instead of celebrities.

3. 91% of consumers expect businesses to address social and environmental issues.

The global study by Cone Communications found that 91% of consumers globally prefer a business that takes corporate social responsibility and environmental issues seriously. A further 84% stated that they seek out products from responsible companies whenever they can. 

The survey speaks volumes on the benefits of CSR on the consumer, and below are a few more:

  • Improved public image
  • Increased brand awareness and recognition
  • Cost-saving
  • An advantage over competitors
  • Increased customer engagement
  • Greater employee engagement

The study further shows that 90% of consumers would stay away from products whose brand is involved in shady business transactions. About 71% of the global consumers said they would be willing to spend more on products from socially responsible brands.

81% stated that they consume fewer products to preserve natural resources, and 57% said they purchase a less quality product if it is more socially responsible. 

4. 90% of all consumer purchasing decisions happen subconsciously.

A study commissioned by ISPO News revealed the importance of building brand awareness. The study showed that most consumers go for products whose brands have created a consistent identity and awareness. 

The study further concluded that 81% of consumers buy based on trust. They said that they need to trust the brand to buy their products. 

A survey on 2,000 adult consumers in the UK by Stackla stipulated the following conclusions;

  • 86% said brand authenticity influenced their purchasing decisions.
  • 57% of the millennial population in the group said that they made travel plans based on imagery or videos posted on social media.
  • 56% of the consumers said that brands create content that resonated with them.

Views For Change enables your brand to reward advertising engagements, like clicks, with donations to a charity your audience cares about.

To start injecting social impact into your advertising campaigns, book a demo now. 

Nicola Telford

CEO & Co-Founder of Views For Change.

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