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ViewsForChange becomes Pending B Corp!

By April 27, 2022No Comments
ViewsForChange B Corp Pending

ViewsForChange has become a Pending B Corp!


The team at ViewsForChange are committed to using business as a force for good; so we’re delighted to showcase that commitment by becoming a B Corp Pending business.


What is a Pending B Corp?

B Corp Pending status is for start-ups committed to using business as a force for good. The Pending B Corp status is designed to give start-ups time to prepare for the rigorous process of full B Corp Certification.

Whilst we recognise that B Corp Pending status is not the same as the full B Corp certification, this is a great step forward for our young company to signpost what is important to us and our commitment to good business.

The legal accountability requirement means that ViewsForChange must incorporate stakeholder governance into the legal structure of our business. This means that we are legally accountable to people — your workers, customers, clients, and the communities in which you operate — and the planet.

“Creating positive impact is built into the very fabric of what our business does; so it is vital to us that we run our business in a way that builds on a framework for good business. Becoming a B Corp has always been on the agenda for us, but as a start-up we are proud to become a B Corp Pending business while we work towards the full accreditation over the next year. ”

Nicola TelfordCo-Founder & CEO, ViewsForChange

The ViewsForChange Purpose, Mission, Vision & Values

Our team, culture, strategies and the fabric of our business is built on our purpose, vision, mission and values – all of which align with the notion that business can be a force for good.

Find out more about our values – transparency, optimism, experimental and generous – here.

ViewsFor Change Purpose

To positively change behaviour by rewarding generosity so that people, society and our planet can thrive.

ViewsForChange Vision

To change consumer and corporate behaviour through integrating generosity into traditional business models

ViewsForChange Mission

To ensure that charitable donations are a strong incentive for behaviour change

Become A B Corp or Pending B Corp

If you want to find out more about becoming a B Corp or Pending B Corp – you can visit the B Corp website here.

ViewsForChange is committed to supporting other businesses make a positive impact, and our impact community is filled with like-minded impact-driven purpose-led brands. Request to join to get inspiration & actionable insights on your impact journey.

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Nicola Telford

CEO & Co-Founder of Views For Change.

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