pledge 1% of your marketing budget to creating change

Over 40% of marketing budgets is wasted. Pledge to donate 1% of your marketing budget and we’ll help you make it exciting!

Make The Pledge
Pledged users get 20% off ViewsForChange subscription

1% For Change Pledge FAQs

Who should pledge 1% of their marketing budget for change?

If you’re a business that cares about making and impact, and you do marketing for your business, you should pledge.

It’s estimated that over 40% of marketing budgets are wasted; so if that’s the case, we should do something good with it.

Who monitors whether 1% is donated?

For your first year, your donation pledge is based on your budget estimate.

You’ll be asked to confirm your marketing spend each year with your accounts so that we can look at creating a more accurate picture of your marketing spend.

We’ll then add any off platform donations to those made through ViewsForChange to ensure you’ve made the right donations this year to meet the pledge.

Do I have to use ViewsForChange to execute the pledge?

No, but it’s the best way to make your social impact exciting!