Skip to main content

Marketing that does good,

performs better

Create an impact with every click

ViewsForChange is an easy-to-integrate impact technology that allows consumers to unlock donations in your advertising campaigns.

We help brands unlock brand value & performance by creating impact

Create Impact

Boost purchasing intent and increase brand value

Consumers love purpose and impact. They want to buy from brands that can prove they are doing good. ViewsForChange brings this to the consumer’s first impression of your brand; and involves them in the impact journey.

Scale your impact with your ad performance

Attributing impact to consumer actions on your ads enables your brand to scale donations with your ad performance. Bigger impact = bigger success.

Be transparent with live impact reporting

  • Embeddable basic widget for organic and paid users
  • Floating Story widget for paid visitors
  • Impact profile to verify total impact

Platform Pricing

Impact Pro Offer
£40/ month
  • Basic & Featured Causes
  • All Ad Integrations
  • Public Impact Profile
  • Total & Story Widget
  • Support via Slack

Need support getting started?

it’s the perfect platform for us – making it easy to quantify social impact and also improve on the key metrics we’re measured on as an agency

Mitchel WhiteReward

we really CAN balance positive social impact with ethical growth, for the benefit of people and the planet!

Rae LegallienneZebra

An amazing platform to make it easy to support charities as a direct consequence of advertising strategies!

Mike PMarketing

How the ViewsForChange platform works


Choose Your Impact

Find initiatives that your brand’s audience care about to build into your ad campaigns.


Integrate Your Ads

Connect your paid social ad campaigns and attribute a donation to every consumer action.


Excite Your Audience

Use your impact widget and profile to excite your audience and unlock brand value.

Featured Cause

Your ads can stop ocean-bound plastic

Your customers care about ocean plastic pollution. Show them you do too every time they click on your ads and increase your performance with impact.

Away That Day Remove Ocean Plastic With Ads